How to Fully Understand Your Audience’s Journey, From Social to Blog Post and Beyond

When you sign up for a new app, what are the first steps you take?

Customizing your settings?

Installing add-ons and extensions?

Setting up your profile pic? (<– this is a personal favorite)

The steps you’re asked to take—click here, customize this, try that—are referred to as onboarding, the process of helping a new person get accustomed to a new place.

You’re likely to experience onboarding in many different cases. There’s onboarding in the new apps you download and services you use. There’s onboarding when you start a ...

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