How Product Hunt Grew to 140k Fans with Automation, Scheduling, and 8 Twitter Profiles

When you're a fast-growing startup, with social media as part of your company's DNA, it's extra important to get social media marketing right.

Product Hunt is definitely getting it right.

The company-just two years old-has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry. Plus, whenever there's a new network (Peach, Periscope, Blab, you name it) Product Hunt is there, usually among the first.

How do they pull it off?

Niv Dror, who runs social at Product Hunt, was kind enough to share with us a behind-the-scenes look at the social media tools and strategies that power Product Hunt. Here's their story.

Buffer is the core of how we run everything social. We can't do what we're doing without it.

– Niv Dror, Product Hunt

Product Hunt's Social Media Goal: Engagement and Awareness

The most important metric for Product Hunt's social media isn't necessarily a metric at all: Niv's role is to craft extremely engaging content across social channels for the Product Hunt community.

Engagement can look any number of different ways:

• Replies


• Retweets & reshares


• Favorites and likes


• Clicks


• Follows

Clicks in particular, leading to traffic back to the site, have been a key part of Product Hunt's growth as a company and service.

Along with engagement, Product Hunt provides a real asset to the tech community by highlighting the new products that come out every day. People in tech look to Product Hunt to see what's new, and the PH team uses social media to get the news out.

Product Hunt is often among the first to mention the news, sometimes minutes after a product announcement breaks.

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